Beyonce has used the rollout for her upcoming album 'Cowboy Carter' to pay homage to country music's rich history.
Beyonce leaves the Luar fashion show at 154 Scott in Brooklyn during New York Fashion Week on February 13, 2024 in New York City.. There, her professors were the Texans building community through church, cuisine, and cowboy culture. Even as her rising star whisked her away from her hometown, the musician’s roots continued to run deep, and the studio became her classroom.
This thematic thread of genre classifications and contrast transportation — whether in the “Texas Hold ‘Em” taxi cab or the highways and byways Beyoncé sings about on “16 Carriages” — is highlighted most extensively in the presentation of the album” reads the headline on the near-indecipherable list. “Brought to you by KNTRY Radio Texas.” Each song title is presented in either red or blue color-blocked cut-outs, some circles, some rectangles, and some in the shape of spiked pop art.
Given that Beyoncé rode into one of those solo performances on horseback, it shouldn’t have been surprising to see her echoing the culture of Rodeo Queens on the album artwork for. In the image, she perches on a white stallion, one that is actively moving forward with its front hooves elevated. In one hand, she holds its reins. In the other, she holds an American flag. Across her chest is a sash that reads: “Cowboy Carter.
Even “Levii’s Jeans,” which features Post Malone, seems to be a subtle nod to one of country music’s fashion staples. In recent photos, Beyoncé has paired her denim looks with cowboy hats and boots but has also accessorized with massive belt buckles. In 1922, Levi Strauss & Co. added belt loops to their jeans for the first time, and that fashion shift made it to the rodeo, too.
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