Ticketmaster is about to face its next big test.
Like with the Taylor Swift presale, people who want to get tickets for Beyoncé’s shows in North America will have to register with Ticketmaster’s Verified Fan platform. Ticketmaster notes
that registering does not guarantee that you’ll get tickets, and the Verified Fans who actually get a code to buy tickets will be determined by a lottery system.. In the US, there are three “registration groups” for certain chunks of the tour, and each group has a different registration deadline. You can register for Group A until February 2nd at 11:59PM ET, for example, while Group B’s deadline is a week later, and Group C’s is a week after that.
Out of curiosity, I signed up for the BeyHive Verified Fan Registration for Group B. After my registration went through, Live Nation took me to a landing site reiterating that registration doesn’t guarantee tickets and that “we expect there will be more demand than there are tickets available.” The presale waves could be a good way for Ticketmaster to spread out demand for Beyoncé’s tour. However, since you can register for multiple groups, I wouldn’t be surprised ifof people register for all three to try to improve their chances of getting a ticket to one of the shows.
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