Beyoncé didn't just perform when she came to Chicago.
It's all part of the singer's efforts to keep money circulating in the Black community.One dollar only circulates for a total of six hours in the Black community. That's why this grant and others are doing their part to change the narrative of what Black-owned business success should look like.Ward got a chance to dance his way to $10,000.
He owns FRWD Style, a wedding and event planning company. He was one of 10 lucky Black-owned businesses Beyoncé honored with grants through her BeyGOOD Foundation. "The main challenge is really capital, and, you know, so like that financial support to be able to scale your business," Ward said."In 1927, four Black families owned homes on Bauer Street here, and in 1927 a white developer wanted this land," said Steven Rogers, former Harvard Business and Kellogg School professor.He bought the Evanston lot and church to host other Black businesses and events to help gain exposure.
The goal is to make the dollar last longer than six hours in the Black community. Research shows in the Asian community, a dollar circulates for a month. In white communities, it's an unlimited amount of time. "We know the average white person who was a high school dropout has a greater net worth than the average Black person who graduated from college, and the reason is because of that transference of wealth," Rogers said."Just to be able to do something that continues that legacy, and what she instilled in me, is mind boggling," he said."I'm in the process of figuring out how to steward that yes," Ward said.
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