The billion-dollar Rodeo Drive project backed by French multibillionaire Bernard Arnault had been approved by the Beverly Hills City Council.
Beverly Hills voters will decide Tuesday whether to rescind the City Council’s approval of an ultra-luxury hotel project helmed by French multibillionaire Bernard Arnault.In a city with just 22,160 registered voters, LVMH spent at least $2.9 million on its election campaign, a sum that far overshadowed opponents’ spending.
Proponents argued that the Cheval Blanc hotel would have brought in hundreds of millions of dollars in tax revenue over the next three decades. Detractors criticized the scale of the project in comparison to the surrounding business district, as well as the lack of revenue dedicated for affordable housing.
and noted that the vote would overturn “the results of a comprehensive, years-long review and approval process.”, a grassroots group led by former City Council candidate Darian Bojeaux, who helped gather signatures for the referendum. Bojeaux and others in her group contended that the hotel would be too large for the community and would negatively affect quality of life.
The proposed hotel would have ranged in height from four stories to a partial ninth-story penthouse, taller than current zoning rules allow, and would have included a members-only club, restaurants, retail and a spa. It would have reshaped the northern commercial edge of Rodeo Drive along Little Santa Monica Boulevard and replaced several buildings on Rodeo and North Beverly drives, including the Richard Meier-designed site formerly occupied by the Paley Center for Media.
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