Iconic Snickers commercial
Betty White’s combination of sweetness and edginess produced a bevy of memorable characters during her long movie and television career, but a new generation of fans fell in love with her in 2010 during the Super Bowl.White, who died Friday at 99, played the acerbic, man-crazy Sue Ann Nivens in “The Mary Tyler Moore Show” during the 1970s and the sweet but quirky Rose Nylund in “The Golden Girls” during the 1980s.
But it was her snarky, on-the-money performance in an advertisement for Snickers that rocketed her back to stardom. In a commercial for the candy bar, White impersonated an energy-sapped guy being tackled during a backlot football game. “Mike, you’re playing like Betty White out there,” one of his friends complains. White, flat on the ground and covered in mud, fired back, “That’s not what your girlfriend said!”
“She perfectly channeled the tone and mannerisms of an out-of-sorts dude on a football field, in addition to spending a long time in some pretty uncomfortable positions in order to make the effects work,” Gianfranco Arena and Peter Kain of the BBDO advertising agency toldThe ad won the Ad Meter and led to a rejuvenation of the Snickers brand and its slogan, “You’re Not You When You’re Hungry.”
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