Music biopic Better Man, based on the life of Robbie Williams, has underperformed at the box office globally despite earning positive reviews. The film saw a significant drop in its second weekend of release and was outpaced by films that have been in theaters for months. Experts suggest that Williams's lesser popularity in the US compared to Europe and the use of CGI to depict him as a chimpanzee may have contributed to its failure.
Even as A Complete Unknown continues to make waves at the box office, fellow music biopic Better Man appears to have reached the end of the line after just 10 days in wide release. Based on the life and career of the British pop-star Robbie Williams, the film has failed to find an audience not only in the United States, but also in Europe.
What makes its box office failure all the more tragic is the fact that it earned excellent reviews. The movie holds a"fresh" 88% approval rating on the aggregator website Rotten Tomatoes. The film's audience score stands at a slightly better 90%. So, why did it flop? There's an argument to be made that Williams isn't as popular in the United States as he is in Europe.
BOX OFFICE MUSIC BIOPIC ROBBIE WILLIAMS BETTER MAN FILM REVIEW
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