Betr is confident that its mix of social media and viral videos with the company’s gaming products will appeal to people and demographics looking for something different than the norm in sports betting.
Betr plans to launch a traditional sportsbook in time for the 2024 NFL season, and CEO Joey Levy is already marketing the new product as easy to use.
It’s also ready to market a different kind of sportsbook in a very competitive space. The company picked up $15 million in funding this year to enter the sports betting landscape. “We’re going to methodically roll out the sportsbook platform in a manner where we’re looking to get to profitability on a state-by-state basis, ensuring we can cover operating expenses and minimum guarantees in each of these states before expanding further,” Levy said. The boxer is taking on Mike Tyson in a sanctioned event on July 20, another promoting opportunity for Betr.
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