BetMGM wagers that new technology, football can lead to a resurgence

BetMGM is trying to regain lost ground in both sports gambling and online casino games.

BetMGM is trying to regain market share after losing ground in sports betting and online casino games.

CEO Adam Greenblatt told CNBC the company has had a 125% increase in first-time depositors in Las Vegas so far this NFL season.tries to regain momentum in the gaming market, it's banking in part on gains in NFL betting and the draw of new technology. CEO Adam Greenblatt is counting on newly launched technology to woo customers, he told CNBC on Tuesday at the Global Gaming Expo in Las Vegas.

BetMGM in August launched a single, digital wallet for betting in Nevada. It means customers can take home what they win in the same app, which reduces friction. And Greenblatt said it's already boosting results this football season.

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