Here’s the 411 on the best formulations that won’t leave your locks brassy.
Ahead, we dialed our team of haircare experts — a celebrity hairstylist specializing in blonde hair and a cosmetic chemist with more than 25 years in the hair loss space — to put together an all-in-one guide to shopping for purple shampoos and conditioners.As mentioned, purple shampoo is an at-home toning product recommended for those with blonde and gray hair or highlights. More closely, purple shampoos contain purple pigments that neutralize brassy, yellow tones.
When used on a regular basis, purple shampoos and conditioners help maintain the desired color of your hair and reduce salon visits, too, per Thompson. “They also help tone down brassiness caused by sun or water, refreshes your color between salon appointments, add shine and improve hair appearance and offer customizable usage for a desired toning effect,” she adds.Once a week in the shower, lather purple shampoo into wet hair.
“Some people use it once a week, while others may use it more or less frequently,” Thompson says. “Experiment to find the right balance for your hair to maintain the desired color and avoid over-toning.”“Purple shampoo is meant to correct brassy, yellow tones from blonde and gray hair,” Green explains. “Regular shampoo is designed to cleanse hair, removing any debris and excess oil.”. “Regular shampoos do not contain the crushed violet pigments, such as Acid Violet 43 and Ext.
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