Sin To has more than 15 years of experience in the digital media industry and technology sector in marketing, advertising, project management, business development, thought leadership and as an editor.
The holiday shopping season is bearing down upon us faster than Santa’s sleigh speeding down the autobahn. But don’t let this fast-moving, volatile time of year get in the way of spreading joy across your business. Check the latest consumer spending trends to ensure the lights are fully activated across your entire value chain.
While the holiday shopping madness that creates spikes in demand and complicates logistics aren’t a surprise to anyone, supply chain disruptions chip away at customer satisfaction in the form of empty shelves and back orders. And based on the information gathered, traffic alerts can be issued early and suggestions for alternative routes developed to reduce the risk of delays.To ensure a successful Holiday season and maintain customer satisfaction, real-time visibility across the entire supply chain is vital. This transparency provides insight, monitoring and optimization at every stage, from raw materials to delivery, reducing inefficiencies and product recalls.
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