Bespoke Post, a men's subscription box founded in 2011, has seen significant growth thanks to its hybrid model. While anyone can purchase products on the site, members receive a curated monthly selection. This model allows for flexibility and has driven substantial revenue increases.
In 2011, at the height of the subscription box model mania, Prabhu and Steve Szaronos created Bespoke Post, a subscription box for men offering a wide lineup of products ranging from apparel and kitchenware to watches and barware.Because they have amassed hundreds of thousands of members over the past 13 years, Prabhu looks at Bespoke Post as a bit of a hybrid model .
With that success as a backdrop, Bespoke Post this fall decided to launch a dedicated e-commerce site for Line of Trade. “The ethos here is authenticity, and workwear is a large part of the menswear market,” said Gleason, whose background includes Best Made Co., J. Press and other brands. He said that most Line of Trade customers are looking for “wardrobe renewal,” and seeking replacement items that are “better than what they have.”
Some items are limited-edition for the customer willing to stretch his budget a bit, such as a special-edition weekender bag created in a custom wool plaid from Faribault Mill, a 157-year-old mill based in Minnesota, for $275. Only 300 pieces of the bag were produced.
Subscription Box E-Commerce Hybrid Model Men's Products Growth
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