Bergdorf Goodman's holiday campaign and windows pay homage to New York City and Fifth Avenue.
“The campaign puts the spotlight on New York, it’s singular energy and the people and style originals who make it tick,” said Elle Strauss, Bergdorf’s chief creative officer. “It’s a monthslong process and a true collaboration involving all areas — online, social, in store and the windows.”
Bergdorf will release a 90-second film starring Natasha Lyonne, playing a cab driver, taking an array of “fashion darlings,” as Strauss said, going to or coming from, or headed for a night on the town. Among those in the film are Carolina Herrera, Wes Gordon, Christopher John Rogers, Willy Chavarria, Dara Allen, Young Emperors and Bergdorf’s own Linda Fargo. There is also Grace, a Jack Russell who appears in a Broadway show.
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