The department store's seasonal campaign stars include joins seven new Fifth Avenue window displays and a milestone philanthropic initiative.
Bergdorf Goodman is adding a 360-degree marketing program into the holiday mix, with a new digital campaign set to arrive next month. Image credit: Bergdorf Goodman/Ricky Zehavi
Several luxury brands including Thom Browne, C.D. Greene, Balmain, Rodarte, Alexander McQueen, Naeem Khan, Simone Rocha, Jil Sander and Christopher John Rogers are partaking in the flashy presentation, which comes complete with lights, mirrors, chrome and ice. The effort helps promote the more than 700 exclusive products hitting shop floors this season, “from fashion to jewelry, home decor to beauty and menswear,” says the retailer. Personalization opportunities are ample as well, ranging from a Diptyque engraving offer to a Berluti Patina workshop and scotch tasting, taking place within the men's store.
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