Will Shanklin has been writing about gadgets, tech and their impact on humanity since 2011. Before joining Engadget, he spent five years creating and leading the mobile technology section for New Atlas. His work has also appeared on SlashGear, TechRadar, Digital Trends, AppleInsider, Android Central, HuffPost and others.
for €500 million. Although BeReal has fallen off the radar since its much-hyped peak, Voodoo says the app has grown to 40 million active users.
If you’ve forgotten, BeReal’s gimmick is that it promotes “spontaneous authenticity” by prompting users to capture dual-camera pictures during two-minute windows at random times throughout the day. It wonThe app’s marketing spiel is that the short and sudden posting window forces spontaneous, unmanicured content . On the downside, authenticity isn’t always engaging: Some users complained that its content could get downright boring.
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