Crewe reckons it will create an entirely new segment with its first battery-electric model. Bon chance
Having already sensibly applied the brakes to its electrification strategy , Bentley has this week treated us to a newer, shinier short-term prediction: it will reveal its all-new BEV in 2026 ahead of sales in 2027. And, in light of ‘today’s economic, market and legislative environment’ it will continue building PHEVs until 2035 at least - fully five years after it originally said it would go EV only. How d'ya like them apples? , we like ‘em just fine.
Bentley is on more solid ground with confirmation that its newcomer will be a ‘Luxury Urban SUV’.
The idea that the new model will simultaneously ‘create an entirely new segment’ can obviously be taken with a lorry load of salt. No one appreciates a hand-stitched Bentley cabin more than the grubby ingrates at PH, but for all its talent in making luxury seem tangible, an expensive electric SUV is just an expensive electric SUV - especially one lined up to share the VW Group’s PPE platform, currently to be found underpinning the new Porsche Macan.
Much less tenuous is Bentley’s commitment to continue ‘the largest self-funded site investment programme in Bentley’s illustrious 105-year history’. This is already a work in progress, of course, but it remains a cornerstone of the new Beyond100+ strategy, and the firm calls out the creation of the new Design Centre, Paint Shop and BEV assembly as crucial to ‘securing the future’ of its highly-respected factory.
“Beyond100+ becomes our guiding light as we extend our ambitions beyond 2030, while maintaining our aim of a decarbonised future, including offering only fully electric cars from 2035, and reinforcing our credentials as the British creator of extraordinary cars for over a century and beyond,” reported Dr. Frank-Steffen Walliser, Bentley’s new Chairman and CEO.
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