This year marks the 20 anniversary since the British brand Ben Sherman first collaborated with the Great Britain Olympic team.
The British brand will dress the team for the opening and closing ceremonies.“This time, the designs reflect the evolving landscape of British fashion and cultural identity.
The opening ceremony outfits feature a bomber jacket and an open-collar polo, both in minimal designs borrowing colors from the Union Jack.“Creatively, it’s about building upon the foundation previously established and infusing every stitch and motif with a sense of purpose and pride that resonates with consumers,” said Terrace.team will present the brand an opportunity to deepen its connection with its audience and “continue to cultivate meaningful relationships with consumers.
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