Don't expect to see ice cream ads from Ben & Jerry's on your social media feed for the rest of the year.
that understands this work is too important to 'unilaterally disarm' across these platforms that remain powerful channels to engage citizens on these critically important issues," a spokesperson added., an online racial justice organization, to continue to use paid media for campaigns on social platforms in support of racial justice.
During the nationwide protests of police brutality in June, the ice cream company released a statement saying"the murder of George Floyd was the result of inhumane police brutality that is perpetuated by a culture of white supremacy." The company went on to detail a list of demands including the creation of a national task force aimed at ending racial violence and increasing police accountability.
Earlier this month, some 1,100 advertisers, including Walt Disney, Harley Davidson, Novartis, Bayer and Blue Bottle Coffee, stopped buying ads on Facebook and Instagram during the month of July, with some advertisers pulling their spending through the end of the year. The advertising boycott began shortly before the company’s decision not to take down inflammatory rhetoric and false claims from President Donald Trump.
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