A new agreement in Israel will put Ben & Jerry's ice cream back on shelves in annexed east Jerusalem and the occupied West Bank despite the ice cream maker's protest of Israeli policies, according to Unilever, the company that owns the brand.
A new agreement in Israel will put Ben & Jerry's ice cream back on shelves in annexed east Jerusalem and the occupied West Bank despite the ice cream maker'sBut it's unclear if the product, which would only be sold with Hebrew and Arabic lettering, would still appeal to Ben & Jerry's fans or have the support of the Vermont company, which has long backed liberal causes.
Unilever said it has"used the opportunity of the past year to listen to perspectives on this complex and sensitive matter and believes this is the best outcome for Ben & Jerry's in Israel." Zinger's legal team said the decision by Unilever was part of a settlement. He thanked Unilever for resolving the matter and for the"strong and principled stand" it has taken against BDS."There is no place for discrimination in the commercial sale of ice cream," Zinger said.
Israel hailed the decision and thanked governors and other elected officials in the United States and elsewhere for supporting its campaign against BDS. It said Unilever consulted its Foreign Ministry throughout the process.
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