“Air,” the highly anticipated new film from writer, director and actor Ben Affleck will makes its debut at the South by Southwest Festival in Austin, Texas, on Saturday, March 18.
AUSTIN, Texas — It was a partnership that created a seismic shift in culture nearly on par with Michael Jordan’s entry into the NBA.
According to a news release from SXSW, the film “reveals the unbelievable game-changing partnership between then-rookie Michael Jordan and Nike’s fledgling basketball division which revolutionized the world of sports and contemporary culture with the Air Jordan brand.”
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