Don’t be fooled by the goofy trailer. Ben Affleck’s new movie about Nike’s pursuit of Michael Jordan’s sneaker endorsement is a snappy, rousing, and surprisingly entertaining win. Read beastobsessed's review of 'Air':
The American Dream is alive and well in, which—courtesy of an expertly edited opening montage scored to Dire Straits’ “Money for Nothing”—situates itself in a 1984 marked by, Run-DMC, “Where’s the Beef?”, and the Lakers and Celtics renewing their rivalry in the NBA Finals, while wearing the shortest shorts this side of a Nair commercial.
Vaccaro’s office is Nike’s tape archive, and he spends his days and nights learning as much as he can about the hardcourt prospects that might make good Nike clients. He’s both a student and a gambler, as evidenced by the fact that he’s introduced flying from a high school game to Las Vegas for a few hours of placing big bets at the tables.
The problem, however, is that Jordan has his heart set on Adidas—the reigning brand in town, thanks to its tracksuits, all-leather high-tops and hip-hop ties—and he has no interest in listening to a potential Nike offer even if it matches its rivals, which Jordan’s super-agent David Falk disdainfully doubts is possible.
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