Belcampo’s meat deception is deeper than it let on (via eaterla)
On its website, the company states: “Belcampo launched its partner farm program in 2020 to grow its supply chain in partnership with other small and mid-size regenerative ranches. Belcampo’s partner farms either already share Belcampo’s values and produce meats that are regenerative, Certified Organic, Certified Humane, pasture-raised and grass-fed and finished, or Belcampo helps them achieve these new certifications over a period of time before considering them a qualified partner farm.
An emailed statement from Rocker Brothers reads: “Rocker Brothers is a vendor for Belcampo Meat. As with all of our customers, we provide proteins to spec based on the product needs and requirements of our customers. We make no misrepresentations of the products that we sell to our customers, and we have no control over how a customer chooses to utilize or represent their products to end consumers.
Two staff members tell Eater that whenever Fernald announced that she would be visiting any of the shops in Southern California, boxes and labels from distributors like Rocker Brothers or West Coast Prime were to be hidden from view before her arrival. Ortiz, in particular, allegedly warned other employees over text to “be careful with Rocker Bros” during Fernald’s store visits, ostensibly to keep those meats out of sight.
All restaurant and butcher shop employees that Eater spoke with confirmed that the product and pricing controversy continued for months and that those cost reductions and product quality issues were never brought to the attention of customers.
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