A Beijing bakery has introduced a Squid Game-themed confection-making challenge in its store as it seeks to cash in on the massive popularity of the South Korean Netflix show.
For 58 yuan , customers can pretend to be a character in the smash-hit series by taking part in the challenge to make the candy, called dalgona, by trying to convert a mixture of sugar and baking soda into neatly shaped biscuits.
"Our customers are mainly young people and young people make up many of this show's fans", Hao Jing owner of the DIY Bakery & More store, who is herself a big fan of the show, said on Saturday. "Just now when I was doing the first shape I thought I was doing really well," said 27-year-old Li Zi. Since the bakery last week added the Squid Game challenge to its menu of cake and dessert-making activities, around 20 customers or pairs of customers have taken part.
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