Jimmy Wu, founder and CEO of Lumiere Pavilions, believes the coronavirus crisis has provided a 'once in a lifetime chance' for the Chinese film sector to reinvent itself
Jimmy Wu, founder and CEO of influential cinema circuit Lumiere Pavilions, believes the coronavirus crisis has provided a"once in a lifetime chance" for the Chinese film sector to reinvent itself.
Amid this relentless welter of bad news, Jimmy Wu, chairman and co-founder of Lumiere Pavilions, one of the country's top-tier movie theater circuits, says he believes the pandemic has provided "a golden opportunity for the cinema business in China to reinvent itself — and become stronger than ever before."
Well, we were in a cash-rich position before the pandemic, but we can't go on like this indefinitely, that's for sure. The government is not helping anything. They've given us zero support. But we will need our best people working for us more than ever after the pandemic is over. We have spent years hiring and training the best people in the business. We're not going to throw them away.
Due to the Beijing circumstances, I have no idea when we're going to be able to open. Sadly, I don't think we will be open in July, but we're still preparing for it just in case we can. My cinema manager in the Sichuan Provence just put forward a suggestion online, which has been widely shared on WeChat. He said the government should not expect, or require, all cinemas to open at the same time. China is too big.
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