Behold the balaclava: Why a 19th-century army accessory has taken over social media

This accessory has become a winter favorite, in part because of its convenience in a mask-mandated world.

According to Rachel Tashjian, GQ's resident fashion critic, the balaclava bubble likely started around this time in 2018 thanks to luxury streetwear label Vetements, co-founded by Georgian designer Demna Gvasalia , who also leads creative direction at Balenciaga. . At the time, Vetements released a collection accessorized with militant balaclavas and florid silk scarves wrapped around baseball caps.

Demna Gvasalia and Kim Kardashian showed up at the Met Gala this past September with their faces entirely obscured.There's no denying we're experiencing a resurgence in appreciation for Slavic style, with searches for the phrase"Russian aesthetic" peaking on Pinterest in the UK the week of December 7 alone. Nostalgia for post-Soviet culture has also been brewing on social media for the past two years. The hashtag #sovietaesthetic has 4.

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