After the pandemic washed out quite a few prior activations in the two-year festival gap, South by Southwest – with music-focused dat
After the pandemic washed out quite a few prior activations in the two-year festival gap, South by Southwest – with music-focused dates stretching March 11-16 – has developed some new marquee concert events. Alongside the return of events from Audible, Billboard, Porsche, and beyond, second-year mini-fests fromupped the ante last year with the launch of their multi-day Future of Music concept at ACL Live at the Moody Theater.
“Our approach has always been a little bit different, because we firmly believe that the demand has to come from the desire to see the art, rather than the desire to support the country,” says Wang, who’s held previous roles at Apple and Sony Music. “That is a true fan in terms of loving something for the music, rather than wanting to support Korea or Japan.”.
Some lineup artists will eventually land on Jaded’s roster as a label services company, an increasingly popular alternative to traditional record labels, focused on marketing and other à la carte offerings.
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