Kat Callaghan is the voice of “Jessie” on TikTok.
Kat Callaghan is a radio host and the voice behind TikTok’s most popular text-to-speech option. We got a chance to chat about her experience as the voice of TikTok.As a radio host for Canada’s 91.5 The Beat, Kat Callaghan struggled to keep her role as TikTok’s new text-to-speech voice under wraps. When her voice appeared on the app last year, listeners started sending her countless TikToks pointing out the similarities.
But it wasn’t until last month that Callaghan confirmed what her listeners had long suspected: “Finally, I can tell you guys,” she said in a, the first she’d ever posted. “It is me.” The video went viral almost immediately, amassing more than 45 million views since it went live. Callaghan’s voice, known as “Jessie” in the app, has become a popular way for creators to convey their thoughts without actually saying anything themselves. All creators have to do is type whatever they want they want to say, and Callaghan’s voice will read it line for line in a cheery manner, no matter how goofy — or profane — the text is.
“Over the last year and a half, it’s been really interesting to see how people use [the voice], especially given that they have options,” Callaghan said in an interview withCallaghan realized she had a knack for voiceovers after her radio listeners started coming forward and asking to use her voice in their projects. “A light bulb went off for me,” Callaghan explained. “And I’m like, ‘Of course, why don’t I do that?’ I wanted to do that more.
Since launching the business, Callaghan has landed a number of voiceover gigs since, including on e-learning content, YouTube videos, and commercials, but she says TikTok’s text-to-voice feature is the biggest job she’s had so far. “It’s certainly different than anything else I’ve ever done,” Callaghan said. “It’s been really, really cool working with TikTok.”last year, users weren’t so sure how to react.
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