Begin Again: Taylor Swift Is Looking For Another Win With Today's 'Red' Re-Release

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Begin Again: Taylor Swift Is Looking For Another Win With Today's 'Red' Re-Release
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Taylor Swift’s re-recorded 'Red' has hit No. 1 nearly a decade after the first version topped the charts. TaylorSwift Read more about her effort to take back control of her most popular songs:

, setting the stage for a new catalog of master recordings that will supplant her first six albums, which were acquired by music executive Scooter Braun in 2019 without her permission and later sold to private equity firm Shamrock Holdings for a reported $300 million.she breathed life into an album that has plateaued—the 2008 edition sold 592,000 copies in its first week, compared to just 243,000 in all of 2020—and’ first-week sales in its debut , has the potential to be even bigger.

“By creating this new body of master recordings, she essentially owns the entire copyright ecosystem of her music,” says Daniel Weisman, veteran artist manager and Vice President of Bernstein Private Wealth Management. “She can exploit that however she wants without getting any permission from anyone else.”

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