Before the celebrities and influencers came, Pacific Palisades was a 'small town'

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Before the celebrities and influencers came, Pacific Palisades was a 'small town'
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Alicia Victoria Lozano is a California-based reporter for NBC News focusing on climate change, wildfires and the changing politics of drug laws.

LOS ANGELES — Just four days before a raging inferno descended on his Pacific Palisades house, Rick Citron and his wife left town to mourn the recent death of their adult daughter. They never imagined it would be the last time they’d see their home of more than 40 years. Around 5 p.m. on Jan. 7, Citron remotely turned on his Tesla car camera to watch the unimaginable unfold. He saw large embers fly through the air, swirling around the home on Ocampo Drive he purchased in 1982.

” Graham described the Pacific Palisades as a series of disparate real estate ventures that grew over time to become one community. In 1911, a movie producer created a studio called Inceville at the intersection of what is now Sunset Boulevard and Pacific Coast Highway. It was spread over 18,000 acres at its peak and could house 700 crew members. In 1915, a fire nearly burned down the studio, according to Hollywood lore.

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