Despite the deal, both communities will continue to be separate “for decades to come.”
. These two sites were the most popular places for rating beer, and though you might search both for info, the people I met typically only used one or the other for entering reviews.
But in the past decade, just as the innovation of craft beer upended big beer, another innovation upended the beer rating world: apps. Founded in 2010, Untappd—a new player on the beer rating scene—focused all of its energy into its app,for a new generation of craft beer enthusiasts who weren’t as interested in the older, primarily web-based sites.
Meanwhile, Next Glass President Trace Smith said he had nothing but respect for that history. “Being in the industry, we’ve obviously admired the brand and community Todd and Jason built from afar for some time now. We’d been tracking developments and felt it important that the brand and community had a home in which both would be treated with respect. When the opportunity presented itself, we jumped at it.
As any BeerAdvocate user knows, the site’s own attempt to launch an app has been a major topic of conversation for years—with. In that regard, this partnership feels like an organic solution. “The app has been a pain in my ass,” Alstrom admitted frankly. “I know that BeerAdvocate needs an app… Now that we have the resources, I look forward to revisiting development later this year.”
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