Bed Bath & Beyond, the once-iconic home goods retailer, is back in business with a new name – Bed Bath & Beyond Home. The company opened its first store under its new brand in Nashville, marking a fresh start for the brand after a bankruptcy filing and store closures in 2023. The new store will accept old coupons and offer products for various budgets across different rooms.
Bed Bath & Beyond , one of the original big box retailers known for its seemingly endless offerings of sheets, towels and kitchen gadgets, is back with a new name – and ready to accept old coupons.The new store, called Bed Bath & Beyond Home, opened its first location Friday in Nashville.
The store opening is the first for the company under its new name, The Brand House Collective, Inc., according to a news release. "We're proud to reintroduce one of retail's most iconic names with the launch of Bed Bath & Beyond Home, beautifully reimagined for how families gather at home today," said Amy Sullivan, CEO of The Brand House Collective. "This isn't just a store, it's a fresh start for a brand that means something special to so many families. With Bed Bath & Beyond Home we're delivering on our mission to offer great brands, for any budget, in every room. It's a powerful addition to our portfolio and a meaningful step forward in our transformation."RELATED: Claire's files for bankruptcy againBed Bath & Beyond filed for bankruptcy in April 2023 and closed all 360 of its stores a few months later. Overstock bought Bed Bath & Beyond’s intellectual property assets for $21.5 million following the bankruptcy, preserving the store’s online presence. RELATED: Rite Aid closing 114 more stores across multiple statesIn 2024, Overstock.com began selling Bed Bath & Beyond products at some of its Container Store locations, according to CBS News. The company told CBS News it’s planning to open four more Bed Bath & Beyond Home stores in the Nashville market, then decide whether to expand. The new store will honor the original Bed Bath & Beyond coupons, if anyone still has them.
Retail Bankruptcy Rebranding Bed Bath & Beyond Home Goods
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