Bed Bath & Beyond poised to join the list of 'zombie brands' like Radio Shack and Toys R Us
Overstock.comOverstock's bid covers trademarks, internal business data, and e-commerce platforms, including websites and mobile apps, for the flagship brand, per Thursday filings with US bankruptcy court in New Jersey. A final approval hearing is scheduled for Tuesday.
The deal does not cover any physical stores or inventory, but specifies that future orders from suppliers must meet or exceed the quality of goods sold by Bed Bath & Beyond in the prior twelve months. A shuttered Bed Bath & Beyond store in suburban Detroit. The bankrupt retailer has said all locations will close by June 30.The filings also prohibit Bed Bath & Beyond from saying the company is"going out of business" as it continues to liquidate inventory and vacate stores. The company previously said all locations will be closed by June 30.
A separate auction is slated next week for the BuyBuy Baby subsidiary, which analysts anticipate could be spun off into an ongoing brick-and-mortar operation." — a list that includes former industry titans like Radio Shack, Lord & Taylor, and Toys R Us, whose new owners aim to cash in on the label's established credibility with customers.
For Overstock, an online-only discount retailer of home furnishings, the acquisition follows a multi-year strategy of courting both vendors and customers away from Bed Bath & Beyond, per the
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