Beyond Inc. entered into a strategic partnership with the Container Store. The plan is to boost store traffic by adding Bed Bath & Beyond-branded products.
Beyond Inc. is looking to bring the Bed Bath & Beyond brand back to physical stores more than a year after it went out of business. On Wednesday, Beyond Inc., which owns brands including Bed Bath & Beyond, Overstock and Zulily, said it's investing $40 million in the Container Store Group.
It would also mark a comeback for the Bed, Bath & Beyond brand, which filed for Chapter 11 bankruptcy protection in April 2023 after several failed attempts to turn around its business, and subsequently shuttered all of its physical store locations. BED BATH & BEYOND BANKRUPTCY: COUPONS EXPIRING, RETURN DEADLINES Overstock.com acquired the bankrupt retail chain’s intellectual property assets for $21.5 million in June 2023, and changed its corporate name to Beyond Inc.
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