'I really think Filipinos deserve so much more when it comes to sex. It’s really high time for us to let go of the mindset that sex is lewd or malaswa,' Dr. Rica Cruz says.
Everyone is curious about sex. But instead of finding out what is or isn’t pleasurable for us, we often ignore the question for fear of being reprimanded or shamed.
This, Dr. Cruz said, is what drove her to create Unprude. Hailed as the first sex therapy app in Asia, Unprude aims to provide its users with a “culturally-grounded and personalized program based on Cruz’s research on sexual identity, pleasure, and relationships.”Initially, Dr. Cruz launched Unprude as an e-commerce platform that offers intimate, non-intimidating, and high-quality products for women. The sex toys, she explained, were to help women ease into finding pleasure for themselves.
“Women are becoming sexually curious, open, though a bit shy to face their sexual problems head-on,” she said. But there’s only a handful of sexual therapists, Dr. Cruz herself included, that could cater to these rising demands. And she’s also aware that going to sex therapy is inaccessible, intimidating, and expensive for many, and training another sex therapist to cater to these women would take years.
With the way they put utmost regard on self-awareness, it’s no surprise that the Unprude app offers a highly-personalized curriculum for each of their users. Among the content available for Unprude app users are 1) modules and guided insights from sexual and mental health experts; 2) podcast episodes of women sharing stories on love, life, lust, and loss; 3) audio meditation materials that address sexual shame, heal trauma, and spark arousal; and 4) exercises to process thoughts and feelings.
Dr. Cruz said that after interviewing more women to validate these categories, she also tapped into other medical experts including OB-GYNs, urologists, and infectious disease specialists to get more comprehensive information for Unprude’s modules.
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