From royals to Hollywood stars, how are guests chosen for sport's most sought-after invite? The Athletic details the dress code, goodie bags and lobster in Wimbledon's royal box.
Where might you find Jeff Bezos, David Attenborough, the Princess of Wales, Kylie Minogue, Prince Albert of Monaco, Rory McIlroy, Bear Grylls, David Beckham, Samuel L Jackson, David Cameron, British daytime TV personality Mr Motivator, Richard Branson, Alex Ferguson, assorted minor and not so minor members of the Royal Family, scientists, directors of the National Health Service, art historians, captains of industry, professors, doctors and James Bond?It’s a ticket you can’t buy, an invite you...
It’s a far cry from the tenure of one former chair, who many felt was fond of inviting a succession of handsome, eligible young bachelors, who would then be introduced to his daughters. Something that was slightly misunderstood in the post-match interviews was the idea that Murray himself had invited Zaghari-Ratcliffe into the Royal Box. Which is sort of true: Murray, after the BBC discussion, was keen to invite her along to the Championships, but it was the organisers that upgraded her. They were keen to clarify that no individual can invite guests and that it has to go through official channels.
The middle Saturday is often the ‘big sports stars’ day, when a wide range of athletes are sprinkled across the box. They’re usually introduced to the crowd in a vaguely toe-curling ceremony where they’re asked to stand and wave, almost always looking sensationally awkward.
Obviously strawberries and cream, too, but not the strawberries the masses overpay for. These are a special, luxury variety called Driscoll Jubilee, according to The New York Times. ‘This invitation to the Royal Box includes lunch in the Clubhouse prior to the commencement of play, afternoon tea and drinks at the end of the day.’
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