Because it is fun, using games to promote products to consumers makes sense.

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Because it is fun, using games to promote products to consumers makes sense.
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Gamification is the implementation of games in ordinary activities. Does it help people to connect with brands?

Gamification is when everyday interactions in nongame contexts, such as shopping, are turned into games.Have you heard of gamification? You may not have, but even so, it is likely that you have encountered it.

Using games to connect with consumers makes sense as games are something that many enjoy. Gaming of different kinds is a key part of society; children learn to play games at an early age, and as it becomes a familiar format, it is something that most of the population knows how to do. Therefore, it makes it easy for marketers to use as a format of engagement and entertainment.. Each time someone tweeted using a specific hashtag, it would put them at the top.

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