Brooke Shields, Artemis Patrick, Drew Elliott and more outlined opportunities across the beauty industry at WWD's annual Beauty CEO Summit.
Day Two of WWD’s 2024 Beauty CEO Summit at the Ritz-Carlton Key Biscayne in Miami saw visionary founders and executives — from Dermalogica’s Aurelian Lis to Commence’s Brooke Shields to MAC Cosmetics’ Drew Elliott and Aïda Moudachirou-Rebois and more — take the stage.
“Many consumers who are beginning to use GLP-1 medications are not necessarily eating healthier, they’re eating less….There’s a tremendous amount of side effects and that’s where we come in,” said The Vitamin Shoppe president Muriel Gonzalez, pointing to complimentary supplement products that address these needs, including protein, probiotics, multivitamins and more.
Added Summer Fridays cofounder Marianna Hewitt: “We always want to say that we create products that work, and part of that is community engagement around product development — by having our community be a part of our they feel like they have a sense of ownership when the products come out.” AI is only as good as its training — done right, it can strengthen the human touch and connection of your brand.
“The magic of AI is inspiring for creating value chain optimization in the workplace, but if you discover a new model, you should be taking the time to train it because the dataset it’s is key,” said Elsa Jungman, CEO and founder, HelloBiome. It’s this Gen X experience and opportunity that led actress and entrepreneur Brooke Shields to start her platform Beginning Is Now, which has now rebranded as Commence with the launch of her hair care range of the same name.
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