An analysis of the top five beauty brands on TikTok, Instagram and YouTube, respectively and what they're doing right — from Sol de Janeiro to Laneige.
‘s favorite male style influencers and “Love Island” stars. A compilation of Glossier employees reading Balm Dotcom hate comments to announce the return of the beloved OG formula. Sol de Janeiro .
According to social media marketing platform Dash Hudson’s first-half 2024 benchmarking report, which assessed brands’ engagement levels across TikTok, Instagram and YouTube, the trend toward entertainment-focused content has led to a boost in engagement rates on both TikTok and Instagram.When it comes to average reach, TikTok has officially caught up to Instagram Reels — lagging only four percentage points behind when it comes to short-form video.
On Instagram, engagement is still mainly driven by static or carousel posts, according to the report. This finding tracks among most of the platform’s heaviest hitters, though cleancare brand Dae stands out for its Reels-led approach, with its Reels seeing a 13.4 percent engagement rate, versus the 0.9 percent engagement rate of its static posts.
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