This month's roundup of exciting beauty launches includes multitasking hair oil, a strengthening mascara, a perfect highlighter, and a captivating new fragrance.
Welcome to Launches We Love, your monthly breakdown of the best upcoming beauty products that our editors—and all of you—can’t stop talking about. Well, folks, we made it to the end of December, which means we're now inching closer to a new year. This year has been , but we've had some fantastic beauty launches to see us through the ups and downs.
While we can't be too sure of what the future holds, in 2025, we’re all about beauty products that work harder for us but cut down on clutter and steps, so we’re scoping out more multitaskers, like this oil, formulated to prime, protect, and smooth your hair. It’s formulated with the brand’s hero ingredient, sea buckthorn berry, which is rich in fatty acids to make your hair look and feel stronger after each use. You can use this in a couple of ways: before heat styling to protect hair up to 450 degrees, after heat styling to smooth and reduce the look of frizz, or on completely dry hair to separate curls and texture without weighing them down.Lady Gaga’s Haus Labs gets the vibe of wanting your products to work smarter, and their latest launch, the B Structural mascara, will not only lengthen and lift your lashes so they pop but it’s formulated with rice proteins and polypeptides to strengthen your lash hairs with every swipe.Colourpop’s newest highlighter gives your skin a dewy luminous glow that isn’t too greasy or too sheer (requiring loads of layering). It’s a just-right amount of shimmer that makes the high points of your face pop. It comes with a large doe-foot sized applicator so you can place the pigment exactly where you want. It also comes in three shades:Phlur’s new Golden Rule is for fruity and floral fragrance lovers. It’s equal parts warm hug and energizing, combining notes of mandarin, pink pepper, and golden pear before blooming into notes of jasmine blossom and coconut milk before it dries down to sandalwood and vanilla crea
BEAUTY PRODUCT LAUNCHES HAIR OIL MASCARA HIGHLIGHTER FRAGRANCE
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