Top beauty and cosmetics companies like L’Oréal, Unilever, and Estée Lauder face challenges in 2025 due to shifting market trends and macroeconomic factors.
The top five players in the beauty and cosmetics sector — L’Oréal, Unilever, the Estée Lauder Cos., Procter & Gamble, and LVMH Moët Hennessy Louis Vuitton — face significant challenges in 2025 as industry and macroeconomic shifts threaten to reshape their businesses. A volatile global market, product pricing pressures, and new leadership in executive suites are at the forefront of concerns. Experts suggest that consumer spending may recover, though potentially not to previous levels.
The rise of both Korean and Chinese brands poses competition, while the luxury cosmetics market in China faces a period of normalization after a decade of strong growth. Travel retail in China and Asia remains a concern, particularly for companies like Estée Lauder, as the sector grapples with an ongoing inventory clean-up
BEAUTY COSMETICS INDUSTRY TRENDS CONSUMER SPENDING CHINA MARKET
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