Dior Parfums is to sponsor the Christmas tree at Milan’s iconic Galleria Vittorio Emanuele II and stage activations, beauty pop-up at Rinascente.
is one of a pool of beauty companies that are going to decorate the town and enrich the festive shopping season with special activations.
To be officially unveiled with a lighting ceremony on Dec. 4 in the presence of city officials and brand representatives,Parfums’ 14-meter-high tree will draw inspiration from the opulence of the Palace of Versailles and be covered with more than 1,900 decorations. These promise to include nods to key fragrances of the house including the Missscents, as well as golden flowers.
There, until Christmas Eve visitors will be offered the chance to win branded Christmas decorations and take part in a contest to win a, which earlier this year secured an investment from Peninsula Capital, will stage a Christmas Village in the area of Piazza Sempione instead.
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