They say it's hard for foreign artists to break into the American music industry. You need luck or unique talent to convince a record label to invest in you. But Japanese boyband BE:FIRST dispelled these myths and misconceptions.
A seven-member dance-cum-vocal group including Sota, Shunto, Manato, Ryuhei, Junon, Ryoki and Leo, their debut single 'Gifted' released in November 2021 not only topped the Billboard Japan Hot 100 but also reached No. 1 on the US Billboard Hot Trending Songs 24-hour chart.Their second single, 'Bye-Good-Bye,' also reached the top of the Billboard Japan Hot 100, with its music video garnering over 25 million views on YouTube.
, a management and label company established in 2020 by Sky-Hi, a Japanese rapper-singer-songwriter also known as Hidaka Mitsuhiro. stands for 'Be Myself Group,' where artists can be true to themselves. It is also an acronym for 'Brave, Massive, Survive and Groove.' BE:FIRST was formed through 's audition programs.'Some of the members worked hard for many years to become part of a boyband. However, they didn't fit well into a typical boyband due to their uniqueness or musical style. In contrast, those were encouraged and valued elements in the 'first audition' they participated in.As a result, each of them could be the most standout character in another group. In that regard, BE:FIRST is unique in how seven distinctive characters came together to form one group.
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