BBC to target licence fee dodgers with leaflet campaign saying ‘Do the right thing’
— will raise more than £1million. Sources said yesterday the BBC was hoping its “softer line” would prick non-payers’ consciences.
He said: “It is good that they will be nudging people rather than threatening them. But it is a flawed argument by the BBC because if you have Netflix you’re happy to pay for it rather than being forced to.” “The aim now is to get people to do the right thing, morally, and to adopt a softer line. The leaflets or emails will tell people if they are happy to pay for Netflix or Amazon, then they should also be paying for the BBC.”
A TV Licensing spokeswoman said: "“There are no plans for targeted leaflets to go to households urging them to “Do the right thing” from next month.
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