BBC and NBCUniversal Co-Commission Belgian Travel Reality Competition Show ‘Destination X’

BBC and NBCUniversal have co-commissioned travel reality competition show “Destination X” from a format that originated in Belgium where it’s become a hit. The format created by Antwerp-based produ…

The format created by Antwerp-based production company Geronimo and distributed globally by Be-Entertainment mixes fantasy and reality within a road trip setting.

Since its launch on Feb. 20 on Belgian commercial broadcaster VTM “Destination X” has been systematically winning in its Monday evening slot, with a whopping 42% market share. The show is also drawing eyeballs on VTM’s AVOD platform VTM Go, according to a statement.

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