The Better Business Bureau is alerting consumers about the use of deepfake videos featuring celebrities and supposed medical professionals endorsing weight loss products, specifically highlighting issues with a product called LipoMax. The BBB has received numerous complaints regarding deceptive marketing practices, including false claims, improper billing, and ineffective products.
The Better Business Bureau is issuing a warning to consumers that deep-fake videos are being used to help endorse and promote weight loss products. Interest in weight-loss products have boomed in recent years, thanks to celebrity endorsements and lower drug costs negotiated by the Trump administration.
And the new year can bring a renewed interest in setting dietary and health goals. But the BBB is issuing a warning to those who may be searching online to find the perfect product. Over the course of two months, BBB Scam Tracker received over 170 reports regarding a product called LipoMax, which is marketed as a form of the popular "pink salt trick." "Consumers reported seeing deep-fake videos of celebrities, such as Oprah Winfrey, as well as alleged physicians, endorsing the product on social media," the BBB said. RELATED: Wegovy daily pill Is here: How to get it and what it costsThe "pink salt trick" is a viral wellness trend that involves mixing pink Himalayan salt with lemon juice and water to allegedly gain various benefits, from a boost in metabolism, to weight loss, to a reduction in bloating. The product LipoMax was marketed in some videos on social media as a form of the viral trend, according to the BBB. The product is available from mainstream retailers, such as Amazon and Walmart, where it is listed as supporting an active lifestyle. The BBB said it’s received dozens of complaints from people who have seen videos on social media promoting the product. For example, a consumer from Illinois told the BBB they saw a video of Oprah talking with a doctor about the pink salt trick, and then claimed she funded the project to manufacture LipoMax. Reports to the BBB also claim improper billing, non-existent customer service, ineffective ingredients and continued pressure to buy additional supplements by someone claiming to be a LipoMax "coach," the agency said. The BBB said it got complaints from consumers in 35 states. In response to the BBB, a LipoMax representative stated that the use of AI-generated or "deep-fake" videos is neither authorized nor endorsed by the company, and the videos are not produced by the company.. They also added that due to the independent nature of affiliate marketing, they do not have control over the content affiliates may create. The company stated it is committed to addressing any misuse in order to protect its brand and consumers.RELATED: Viral New Year reset routine is helping people adopt healthier habitsThe BBB offered the following tips to help avoid weight loss scams:
Deepfake Weight Loss Scam BBB Lipomax Oprah Winfrey
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