A woman posted a video to help her dad, who owns Diddams Party & Toy Store in the Bay Area, sell more Halloween costumes. It got nearly 300k views on TikTok.
Steve Diddams, owner of Diddams Party & Toy Store, has a track record of delighting customers of his Bay Area small business. With 34 years and three locations under his belt, he’s held his own against giant competitors like Party City and Amazon and even kept the doors open during the COVID-19 pandemic.
“I don’t even know how to work TikTok, but my daughter sends me the comments, and there must be, I don’t know, 100? 1,000? There’s a trillion comments and all these people. I mean, I just cried when I saw it,” Steve said. “There all these people that say, ‘Oh, I was there when I was a child’ and ‘My favorite store ever,’ and that… that just warms the cockles of my heart.” Steve moved to the Bay Area from New Mexico in the late ’80s because his wife accepted an internship at Stanford.
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