Ford, Kia, Chevrolet and Hyundai are beginning to chip away at Tesla’s hold on the U.S. electric-vehicle market.
and a model that Musk says will be less expensive than the company’s lowest-priced car today, the Model 3.
Still, the longtime darling of tech enthusiasts has lost some of its sheen. Andrew James, an insurance-industry executive in the Minneapolis suburbs, said some of Musk’s public behavior, including his boosting of conspiracy theories, helped turn him off Tesla. About a month ago James bought a Mustang Mach-E instead, paying about $51,500.
Several other recent EV buyers said they chose non-Tesla cars simply because there’s much more competition these days.Joseph Law of Springfield, Va., had owned a Tesla Model 3 for two years and loved it but wanted something bigger. After a test drive a few months ago, he spent about $54,000 on a Kia EV6. His boyfriend bought one, too.
“The Tesla was my dream car honestly. ... It was great owning it for the time I owned it. But I just wanted more,” he added.The one drawback about the Kia, he said, is that it doesn’t qualify for a $7,500 federal tax credit because it is made outside of North America, in South Korea. The Mustang Mach-E, which is made in Mexico, does qualify for the tax break, as do Chevy’s electric models and some Tesla models made in the United States and priced below certain thresholds.
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