Premium pricing for a blockbuster movie.
. The move appears to be an attempt to capitalize on the heightened anticipation for the new superhero movie, which sees Robert Pattinson take on the role of the caped crusader for the first time.currently cost a dollar more than other films like“Currently, our prices for The Batman are slightly higher than the prices we are charging for other movies playing in the same theaters at the same time,” AMC Entertainment CEO Adam Aron said during an earnings call.
Indeed, in Europe we charge a premium for the best seats in the house — as do just about all sellers of tickets in other industries — take sports events, concerts and live theater, for example.”It’s relatively common to see UK-based AMC subsidiary Odeon charge more to sit in “Premier” seats in the middle of its cinemas. I’ve just checked preces at my local Odeon in South London, where the more premium seating costs £9.50 compared to £7.50 for a regular seat.
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