Victoria's Sectre said Monday that its swim collection for 2019 is now available, but only online.
div > div.group > p:first-child"> The lingerie retailer said Monday that its swim collection for 2019 is now available, but only online."Due to overwhelming demand," Victoria's Secret said it just plans to sell pieces — a"limited assortment" — on its website, not in stores, for the upcoming spring and summer seasons. It said it will offer a new line of sunglasses in select stores, in addition to online.
Victoria's Secret has since then been caught up in other struggles, as its sexy image has fallen out of favor with today's shoppers, and online lingerie retailers like Adore Me, Lively and Third Love are taking market share at Victoria's Secret's expense. In its latest earnings report, Victoria's Secret parent company L Brands said it planned to shut 53 of the lingerie retailer's stores this year, compared with an average of 15 closures in prior years. It's working on trimming its real estate, while making investments to revamp some products for its PINK brand to be more appealing to younger women and teens.
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