Actor Sacha Baron Cohen has dropped his lawsuit against a Massachusetts cannabis dispensary that used an image of his character Borat on a billboard without his permission. A document said the two sides agreed to dismiss the case.
FILE - In this April 26, 2021 file photo, Sacha Baron Cohen arrives to attend a screening of the Oscars in Sydney, Australia. Cohen has dropped his lawsuit against a Massachusetts cannabis dispensary that used an image of his character Borat on a billboard without his permission. A document filed in Boston federal court on Tuesday, May 17, 2022, said the two sides have agreed to dismiss the case brought last year by the “Borat” star.
SOMERSET, Mass. — Actor Sacha Baron Cohen has dropped his lawsuit against a Massachusetts cannabis dispensary that used an image of his character Borat on a billboard without his permission.the case brought last year by the “Borat” star. The billboard showed Baron Cohen posing as Borat with two thumbs up and the words “It’s nice!” — one of Borat’s catchphrases. The billboard along a Massachusetts interstate highway was taken down three days after Baron Cohen’s attorneys sent a cease-and-desist order to the dispensary, according to the suit.
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