Mattel is relaunching Barney, the purple dinosaur who was a staple of children's television in the 1990s and early 2000s, as an animated character
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Barney is back: Mattel gives its nostalgic purple dinosaur an animated makeoverMattel is relaunching its Barney franchise through a series of television, film and YouTube videos to be followed by toys, books, clothing and accessories.
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Barney the Dinosaur Gets Relaunch From MattelThe purple T. rex will be the center of an animated series and product lines from the toymaker.
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Mattel relaunches Barney, hoping nostalgia could help salesMattel Inc. is reintroducing Barney on screens and on shelves, betting nostalgia among millennial fans of the purple dinosaur will help revive its sales
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